Privacy policy

Privacy Policy

Last Updated: March 28, 2025

This Privacy Policy outlines how Nova ("we", "us", "our", or the "Site") collects, uses, and shares your personal information when you visit, interact with, or make purchases from nova-jewerly.com (the "Site") or communicate with us otherwise (collectively, the "Services").
References to "you" and "your" mean any user of the Services, including customers, website visitors, or any individual whose information we collect in accordance with this Privacy Policy.

Please review this Privacy Policy carefully.


Updates to This Privacy Policy

We may modify this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Updated versions will be posted on the Site with a revised "Last Updated" date. Where required by law, we will notify you of significant changes.


Information We Collect and How We Use It

We collect personal information from a variety of sources depending on how you interact with us.
In addition to the uses described below, we may use your information to communicate with you, improve our Services, comply with legal obligations, enforce our terms, and protect the Site and its users.

Personal Information You Provide

Examples include:

  • Contact Information: Name, address, phone number, email.

  • Order Information: Billing/shipping addresses, payment details, purchase history.

  • Account Information: Username, password, security questions.

  • Shopping Activity: Items viewed, carted, purchased, loyalty points, reviews, referrals, gift cards.

  • Customer Support: Information you provide when contacting us.

Providing certain information is optional but may limit your ability to access some features.

Information We Collect Automatically

When you interact with the Site, we automatically collect "Usage Data" through cookies and similar technologies, including:

  • Device and browser type

  • IP address

  • Pages visited, time spent

  • Network information

Information from Third Parties

We may receive your information from service providers and partners like:

  • Shopify, which powers our Site

  • Payment processors, who handle your payment information

  • Advertising and analytics partners, through cookies, pixels, and SDKs

All third-party data is handled according to this Privacy Policy.


How We Use Personal Information

  • Provide Services: Fulfill orders, process payments, manage accounts, arrange deliveries, and returns.

  • Marketing and Advertising: Send promotions via email, text, or post and tailor ads across platforms.

  • Security and Fraud Prevention: Detect, investigate, and prevent fraudulent activities.

  • Customer Support and Improvements: Provide assistance and enhance your shopping experience.

For EEA residents, the legal basis is usually our legitimate interest or contract fulfillment, as defined under Art. 6 (1) (f) GDPR.


Cookies and Tracking Technologies

We use cookies to improve and operate our Site, enhance your experience, run analytics, and provide tailored advertising.
You can control cookie preferences through your browser settings, but disabling cookies may affect functionality.
For Shopify's cookie practices, visit: Shopify Cookie Policy.


Sharing Your Personal Information

We may share your information with:

  • Service providers (e.g., IT, shipping, payment, data analytics)

  • Marketing partners (for advertising purposes)

  • Affiliates within our business group

  • Legal or regulatory bodies (where required)

  • In case of business transfers (e.g., mergers, acquisitions)

We do not sell or use sensitive personal information without your consent.


User-Generated Content

Content you post publicly (such as reviews) is accessible to anyone.
We are not responsible for how others use the information you choose to share publicly.


Links to Third-Party Sites

Our Site may link to third-party websites.
We are not responsible for the privacy practices or content of external sites.
Please review their privacy policies separately.


Children's Privacy

Our Services are not intended for children under 16.
We do not knowingly collect personal information from children.
If you believe a child has shared information with us, please contact us to delete it.


Security and Data Retention

While we use reasonable safeguards, no system is entirely secure.
Please avoid sending sensitive information through unsecured channels.
We retain personal information as needed to fulfill orders, comply with legal obligations, resolve disputes, or enforce agreements.


Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your information

  • Request data portability

  • Restrict or object to certain processing

  • Withdraw consent at any time

  • Manage your communication preferences (unsubscribe from emails)

  • Appeal decisions or lodge complaints with your data protection authority

We will verify your identity before fulfilling privacy requests and will not discriminate against you for exercising your rights.


International Data Transfers

Your information may be processed outside of your home country, including by service providers in other jurisdictions.
When transferring data from Europe, we rely on Standard Contractual Clauses or other recognized legal mechanisms.


Contact Us

For questions, concerns, or to exercise your rights, please contact us:
📧 Email: Contact@nova-jewerly.com
🏢 Address: 235A Westferry Rd, London E14 3QS

We act as the data controller of your personal information unless stated otherwise.